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The Grant Rant for Today is ‘Treat ’em Right’

I just received an affiliate email and ok, I get hundreds just like you and no, I don’t really mind as it is all part of my homework.
So you might be asking what happened in this email to make me go off on yet another Rant?
Well, let me explain…
The promotion was for a new product just released on the Warrior Forum and get this…
It was by a guy for whom I mailed out only about 4 weeks ago.
Still confused?
Let me expand a little further…
The mail out I sent only a few weeks ago resulted in maybe 15-20% of this guy’s overall sales but I never even got a thank you which is sort of ok as I know these guys get pretty busy running the world but wouldn’t you think that when I sold a good volume of his last product, he might let me know he was about to launch another?
I certainly would be on to that one and can’t believe he missed the boat on easy sales but it does highlight a big failing in oh so many marketers on the Warrior Forum and beyond.
They forget the true value of affiliates.
It is so easy to say thanks, it is so easy to say please so why don’t these words feature in their pre-sales or post-sales marketing?
Ok, you can’t change the past or even the present but you can change the future and my advice to you is treat your affiliates like gold as it is without doubt that affiliates will bring you your King’s Shilling when it comes to product launches, especially on the Warrior Forum.
Take the time to connect even if it is just a thanks and more importantly, keep them close to you, after all, if they are not mailing for you, they are mailing for someone else, so which one is best?
And all for a please or thank you.

Here Endeth the Grant Rant for Today.

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The Grant Rant for Today is ‘Test to Destruction’

Your graphics draw the attention of the crowd, Your sales copy gets them eager to buy, They press the BUY button and…
Disappointment as the whole system comes crashing down around them and you too!
Whether this is your fault or not, your sales thread can oh so quickly fill with negative remarks and you are dead in the water.
This is why you can never test enough, test every possible option a buyer has and actually follow through to the final point of delivery.
Although this sounds obvious, it is so easy to assume that all links work but so damaging if they don’t.
It is of course even better if you can get others to test as they will be less inclined to assume things are working but who do you ask?
Some people like to send out some review copies to their list but let’s just think about that for a moment.
Why would you give a copy to someone who is a known buyer of your products? Then if you give to some, could the others that then have to pay feel slightly disadvantaged or less favoured?
For me at least, the simple answer is to use the power of Skype Groups such as this one where people are only too happy to test or help out and that way, you are not sending any signals of favouritism out to your list.
Another way is to invite affiliates in early as they will feedback and this is a good way of getting them more involved and more willing to promote.
As to the promotion aspect, I will discuss that another time as this is about testing and speaking from bitter experience, you can never test enough.
Do NOT just believe it works, no matter who told you first!

Here Endeth the Grant Rant for Today.

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The Grant Rant for Today is about ‘Effective Sales’

Moving on from a previous Grant Rant about everyone being in sales, I now want to take it another step along the way and look at what the purpose of sales actually is.
Clearly, whatever you are selling is intended to fulfil a purpose,And that purpose should fulfil a need for your customer.
Unfortunately, a customer might not always recognise the need and therefore be resistant to your sales.
This is where your sales page comes in to play and this very much is the decider for most buyers but not only that, did you know that most buyers will make their minds up after reading just the Pre-heading and the main heading, before going down to the foot of the page to see the price.
They might then go back over the rest of the copy for validation but generally speaking, people already know whether they have sufficient reasons to buy.
So now, in order to create the right response, you actually need to tell the customer what the problem is that they have (the pre-heading) before going on to resolve their newly realised problem (the heading).
So, once again, pre-heading for the problem, main heading for the solution.
And whilst this does seem very basic, just go and look over at the Warrior Forum and see how many people do this.
The temptation for most is to shout out their product name which addresses neither of the above purposes.
So on your next launch, think carefully, observe what others do in successful launches and apply that thinking to your own copy to increase your sales conversions.

Here Endeth the Grant Rant for Today.

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